Find out which offers a better ROI? TV or digital media…

“Procter and Gamble has taken some time to evaluate these figures and according to Marc Pritchard, their Global Brand-Building Officer, digital media offers the better ROI. In fact, digital media can provide as much as a $3 return for every dollar spent.“

Read more:

http://bowden2bowden.co/2014/05/05/which-offers-a-better-roi-tv-or-digital-media/