The completion rate of skippable videos is dramatically lower than non-skippable videos

A research about Mobile Video, conducted by the Mobile Marketing Association, shows us some very nice insights about Mobile Video:(

– Skippable completion rates are dramatically lower than Non-Skippable completion rates  (see graph)

25-04-2014 9-51-58

– Smartphone/tablet click-through rates for 15-to-30-second ads (1.8 percent) averaged highest, while 15-seconds-or-less (1.4 percent) followed closely with over 30 seconds coming in last (0.8 percent).

– Excessive ad frequency has clear downward impact on CTR Rates (see graph)

25-04-2014 9-57-50



Geef een reactie

Vul je gegevens in of klik op een icoon om in te loggen. logo

Je reageert onder je account. Log uit /  Bijwerken )

Google+ photo

Je reageert onder je Google+ account. Log uit /  Bijwerken )


Je reageert onder je Twitter account. Log uit /  Bijwerken )

Facebook foto

Je reageert onder je Facebook account. Log uit /  Bijwerken )


Verbinden met %s

%d bloggers liken dit: